Specifically made to fit Apple watches, our Goma Natural Rubber is soft, flexible and completely waterproof. These natural rubber straps are made for Momentum by a small, family owned company in Northern Italy and have a slight vanilla scent added to the rubber compound to eliminate any "rubber" smell. The holes are tooled halfway through the band, so you only "punch out" one or two holes where it fits your wrist, leaving the rest of the band smooth and understated.